We’ve all heard the phrase “There’s an app for that” which, arguably, remains true to this day. Taking into account that the Google Play Store has recorded about 100,000 new app releases every month, that idea doesn’t seem so farfetched. The fact is mobile devices are central to our daily lives, and only a few of these apps actually come in very handy.
However, the story changes a bit when we are talking about app development for businesses. In this context, it’s very common to work with custom software developers to deliver tailored-fit solutions that match the particular requirements of every organization. But that doesn’t totally free a business from dealing with the same challenges every app developer has to deal with. These are some of the most important ones.
1. You need to solve a real problem
In business, you need to solve a real problem to achieve any level of success. The same happens in mobile app development. Your app must be designed to provide a valuable solution to a targeted audience. Otherwise, there’s no reason for people to use your app more than once—or to even download it at all.
Lucky for you, humanity is pushing out of a global pandemic and there are a lot of problems to be solved. Contactless engagement is one of the big ones right now. If you can find and implement interesting ways to replace unique physical experiences from your brand with digital ones, you’ll be on a straight path to becoming a market leader in your industry.
Keep in mind that you don’t need to reinvent the wheel. Step into your customers’ shoes and define how your business app would improve their lives. That can be as simple as providing convenient ways to access relevant information or as complex as taking an entire business service into your app.
2. Use your budget smartly
There are many ways to develop a mobile app. And if you’ve done it before or you have somewhat of a knack for this branch of software development, you’ll probably know that there are a lot more ways to do so than most people would think. Still, there are always a few basic steps that every mobile app development has to follow.
You can also try alternative ways to force smart investments in the development of your app. Outsourcing is perhaps the most popular one. These days, most businesses prefer to outsource a significant portion of the projects (and even their entire mobile app development process) to guarantee access to the ideal tech stacks for their goals and the best developers in the region.
3. Don’t underestimate cybersecurity
We’ve talked a lot about cybersecurity at The Daily Bundle, especially since the pandemic started. Regardless of where you are in the world, keeping your software applications secure is more important than ever. The frequency and magnitude of cyberattacks have increased, and you’ll need to take the appropriate measures to fend them off.
Most business apps will be fine with a few automated solutions and minimal staff to provide support. But as organizations reach the enterprise category, it’s likely that those requirements will increase. The cybersecurity chain is only as strong as its weakest link, and major applications can’t risk any sort of downtime because of a preventable breach.
Lastly, if you’re developing any sort of modern application, I take it as a given that you’ll be collecting user data to reveal insights, find new business opportunities, and achieve overall improvements. This implies that the cybersecurity of your mobile app is twice as important since the responsibility of keeping your users’ data secure will also lay in your hands.
4. Offer added value through cutting-edge tech
Artificial intelligence, machine learning, Internet of Things, predictive analytics. All of these “buzzwords” that you probably run into constantly are actually real things that businesses are using to take their mobile apps to a whole new level. In fact, most apps today wouldn’t be nearly as successful without them.
Beacon technology, for example, is a trending technology in e-commerce applications right now. As its name implies, beacons are tiny, wireless transmitters that mobile devices use for location-related purposes. Many e-commerce apps are using beacons for proximity marketing strategies, or to link their features with select smart devices and take their user experience off-screen.
And that’s barely the tip of the iceberg. What I’m trying to say is: don’t be afraid to dip your toes into the water. There are a million things you can do for your app with cutting-edge software technology and that’s exactly why custom software developers exist.
Wrapping up (+ Bonus Tip)
Developing a mobile app for your business is a thorough process that requires a lot of know-how, expertise, and data to support your claims. Working with the right software development team is key in this process, which is why you’ll probably want to read this guide on how to hire the best developers.
As a bonus tip, remember that everything that you do and set out to do has to be tested. Quality assurance is a huge part of the entire software development industry and it is certainly one you’ll need to make sure your app is never “out of touch”.