How New Tech Is Challenging Design

Nacho De Marco explores how people interact with new technologies and how they can ultimately decide those technologies’ failure or success.
Customer using AR technology

With all the excitement surrounding the fast-paced dynamic of tech evolution, it’s easy to forget the many challenges around new advances. That’s especially true when talking about design. It’s not that developers aren’t considering design at all. Yet sometimes it feels like the innovation drivers are seeing design as an afterthought, without realizing they are shaping the interactions to come.

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