Gartner projects that global end-user spending on public cloud services will top 480 billion USD in 2022. Software as a service (SaaS) spending alone will account for more than a third of that.
SaaS, or on-demand software, is a software delivery model that has steadily gained popularity in recent years. Through the model, customers purchase a licensed subscription, giving them access to the program.
The software is typically cloud-based and hosted, meaning users generally don’t need to download and install the program. This offers convenience, given that users can access the platform from anywhere with an internet location.
SaaS is one of the most popular cloud technology services, although it’s not the only one. Many businesses have invested in the technology, and with good reason. So, if you’re working on your tech budget for the new year, make sure you include these tools.
Benefits of SaaS Tools
There are numerous benefits to using SaaS tools. They include:
The cost of the subscription is clear upfront. Businesses don’t need to pay hefty installation fees, and they can just choose the plan that works best for their needs. Usually, it’s easy to scale your subscription plan should you want to.
Because the software is hosted on the cloud, users can access it from anywhere with an internet connection via a variety of devices. Whether users are at home, in the office, or out of the country, they will be able to use the program.
Many SaaS services offer add-ons and other features that allow you to customize your product according to the specific needs and wants of the business. In fact, even setting it up from the get-go, you can adjust the settings based on your preferences.
Security and Maintenance
SaaS software is hosted by the vendor, and that means straightforward and reliable maintenance and security, keeping your data protected. The vendor will also push out automatic updates to keep your platform running smoothly and efficiently, as well as address bugs and other problems.
19 Top SaaS Tools for Businesses
Accounting software keeps track of your cash flow in one central, cloud-based place. From invoicing to fee notifications, there are many nitty-gritty money-related tasks that are streamlined via services like FreshBooks and QuickBooks. Businesses can automatically set up payments, view dashboards presenting visualizations of expenditures, and more.
Whether colleagues are in the office or working remotely, collaboration is a critical component of day-to-day and longer-term operations. These tools allow people to check in and send quick messages without having to write out long, formal emails. Employees can seamlessly share files, organize content, and keep one another apprised of their efforts. They can also ensure that small groups or wider audiences have access to what they need to see.
Customer Relationship Management (CRM)
Businesses are increasingly turning their attention to enhancing relationships with existing customers, as opposed to exclusively attempting to attract new consumers. CRMs are ideal for nurturing these relationships. Not only do they store information about clients, but they also present insights, such as meaningful interactions with the brand.
From there, businesses are better equipped to personalize communications, recognize when they need to make efforts to build relationships, and more.
- ProProfs Chat
Customer support is vital to sustaining a business, and today, there are several SaaS tools to field queries, respond to critiques, and otherwise provide assistance to users. SaaS programs like Zendesk and ProProfs Chat incorporate chatbot technology, which allows organizations to respond to individuals automatically, without the intervention of a human professional, making communication quicker and more efficient.
Marketing encompasses a huge range of efforts and segments, from social media to email to advertising, and also SaaS copywriting. Above are just 2 examples of the many, many SaaS tools available for marketing purposes.
Hootsuite streamlines social media marketing efforts, allowing businesses to schedule posts, see a big-picture view of their strategy and history, review analytics, and much more. Mailchimp is specifically for email marketing, enabling organizations to craft newsletters, store and use media, and track performance, among other features.
Dedicated project management tools are pivotal for a successful undertaking. Using SaaS software like Asana, Basecamp, Proofhub, and Trello, project managers, and team members can keep track of deadlines, share important documents, view progress and timelines, assign tasks, and so much more.
Several years ago, companies like Square and Stripe revolutionized the very nature of payments and transactions. Now, businesses and individuals across industries can accept credit card and other payments from virtually anywhere, whether you’re selling goods at a conference or conducting a virtual transaction from a remote location. Payments are secure and highly efficient.
- Google Meet
Last but certainly not least is video-conferencing software. This probably comes as no surprise — in light of the pandemic, businesses all over the world quickly adopted communication platforms to stay in contact with employees, clients, and business partners. Zoom emerged as the most popular of these platforms, and while it continues to be the most widely used, it’s far from the only one on the market.
While SaaS software isn’t the only technology a business needs to thrive, it has become an important investment for organizations of all shapes and sizes. In the coming year, as you plan your budget and expenditures, don’t neglect these critical tools.