What Is Hyperconverged Analytics?
Introduction Today’s highly dynamic business landscape requires that all companies be flexible enough to quickly
Business to business (B2B) customers may be buying for their companies. But they’re still people and they still have needs and preferences that you can cater to. In fact, B2B customers are often more demanding than consumers because their time is limited, and they have more at stake if they make a poor buying decision. As a vendor, one way to give B2B customers more of what they want is to deliver a better online experience.
You can start by eliminating frustration points. B2B decision makers get frustrated with a clunky ordering process, having issues when looking for the products they need, suffering from technical issues, and being targets of pushy sales tactics, among others. Here, BairesDev presents more tips for improving the online experience for B2B customers.
There’s a good reason savvy companies are obsessed with customer experience (CX): it costs less to retain existing customers than to attract new ones. Loyal customers not only spend more per purchase, but buy more frequently, post positive reviews, and refer you to their colleagues. CX is the entirety of a customer’s interactions with your company, so you must make every touchpoint a positive one.
In terms of online experience, positive CX can come from things like:
The bottom line for giving B2B customers a better online experience is giving them control. One example is self-help options that enable them to reorder, check the status of an order, review or pay invoices, or get help when they need it. Here are some additional methods for giving customers ownership of their purchasing process:
As you can see from the advice we’ve given so far, the key to providing B2B customers with a better online experience is the experience part. While of course you want to do what’s best for your bottom line, think of your role as one of education, advice, and support. If you do that job well, your bottom line will be very well served. Here are a few examples of how to fill that role:
Introduction Today’s highly dynamic business landscape requires that all companies be flexible enough to quickly
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