Data Visualization Services

What Are the Main Goals of Data Visualization Services?

Today’s businesses handle large volumes of data from many internal and external sources. But all this information can be difficult to process. Data visualization is the practice of using visual images to represent data. Such elements include charts, tables, graphs, maps, infographics, and dashboards. This practice enables company stakeholders to better understand complex data and to make more strategic decisions. The main goals of data visualization are to recognize patterns, detect trends, and identify outliers in large data sets. 

High-quality data visualizations include three components: story, data, and visuals. 

  • The story is the reason the data is important. For example, perhaps a clothing retailer wants to predict sales for the upcoming year to determine whether to open a new physical location. 
  • The data is the information used to generate the story details, such as the current year’s sales patterns, and market trends. 
  • The visuals are the images used to project the story and data together, such as a graph that shows the direction of current sales plus major trends to arrive at projections. 

There are many companies today that offer data visualization services to help professionals convert high volumes of numerical data into actionable insights. Also known as data analytics services, using them can transform raw numbers into understandable visuals for internal teams, executive decision makers, clients, funders, and others who need to clearly understand what’s happening within a company. 

But which is the best data visualization tool? There’s no one right answer to that question, given the many options available. Categories of data visualization applications include static visualization development, data discovery, predictive analytics, reporting tools, or simple graphing tools such as Microsoft Excel. 

Data Visualization for Different Industries – Use Cases

Data visualization is used in different ways within each industry, as the following examples illustrate.

  • Retail
    Large brick-and-mortar stores can use data visualization to map inventory and location information within the physical space, giving staff and customers a way to easily find any item.
  • Marketing
    Given that most marketing efforts now take place online, data visualization can help to process prospect information and evaluate promotional campaigns.
  • Government
    In conjunction with healthcare professionals, governments can create applications for mapping cases of communicable diseases, as was done during the COVID-19 pandemic.
  • Energy
    The quickly evolving energy sector can use data visualization for forecasting load and demand, determining causes of equipment performance issues, and improving customer communication and satisfaction.
  • Logistics
    Companies use visualization techniques to optimize shipping routes, track units in various geographies, and evaluate efficiency.
  • Banking
    Banking institutions with many branches can use visualization to develop reports that include relevant data to easily compare performance between locations.

Our Data Visualization Service Methodology

Depending on the complexity of a company’s data goals and the availability of off-the-shelf (OTS) data visualization services to meet them, custom data visualization software development might be more appropriate. BairesDev uses a variety of project management methods to ensure a streamlined, tailored approach. Our data visualization applications incorporate the following features:

  • Integration with existing infrastructure including databases
  • Simple interfaces and dashboards to help users sort, filter, and manipulate data sources and report results
  • Security features to limit unauthorized use 
  • Scalability to make sure future needs can be easily met
  • Data governance tools to ensure the ability to comply with industry regulations
  • Suggestions that, based on previous analyses, offer visualization options that may be helpful again
  • Alerts that you can set to help you track key performance indicators (KPIs) over time
  • Storytelling elements to help you find just the right type of visuals to support your narrative 

The result is data visualization applications that enable companies to use information from various sources to yield useful comparisons and produce creative design elements to help stakeholders understand their significance. With these resources, organizations can perform important business functions like watching trends over time, determining event frequency, spotting relationships between two or more elements, identifying customer classifications, and discovering emerging market tendencies. 

Technologies We Use for Your Data Visualization Projects

BairesDev uses a number of technologies for our data visualization projects. They include the following. 

  • Big data
    Data can come from many internal and external sources. One key to ensuring quality data visualization outcomes is preparing the data correctly. This process involves a procedure known as ETL, which stands for extract, transform, and load.
  • Storage
    Once the data has been properly prepared, it must be securely stored for later use.
  • Databases
    Storage systems must be combined with databases to ensure the ability to find the information needed for each analysis.
  • System analytics
    Choosing the appropriate data to display is at the heart of data visualization. Analysis methods must focus on a single goal or question to achieve the best results.
  • Machine learning
    The more you can automate the analytics process, the more your company will benefit from faster and more accurate results, reduced costs, and the advantages of targeted insights that can be used to develop smart strategies and initiatives.

Start Your Data Strategy With BairesDev Experts

Our strategy always starts with a conversation to understand your challenges, needs, and goals. We will help you find exactly the right combination of features within data visualization solutions to gain valuable insights from your data, make information-based decisions, and propel your company to the next level. From there, we work closely with you through the development process, help you understand how to use your new system, and are always there to assist with any issues that arise. 

At BairesDev we can develop your product from start to finish or handle individual segments of the process for you. We offer world-class software product development services from requirements and systems analysis, architecture and design to development, testing, migration, and deployment. The BairesDev software development outsourcing team is composed of professionals dedicated to completing your development projects in the most time and cost-effective manner. 

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