The Path Towards Great UX​

Rethinking UX

Not so long ago, users craved delightful user experiences in their digital solutions over anything else. The desire for UX was so big that an above-average user experience could be a deciding factor for a product’s success. However, after years of UX design breakthroughs and redefinitions, we find ourselves with a critical shift – users don’t simply prefer good UX anymore, they expect it.

Under this new light, any company that fails to deliver a smooth experience or that sits comfortably in the “decent UX” threshold will be immediately shunned by most users. How can you prevent that from happening to you? You need to follow a path to create a captivating user experience, something that you’ll achieve by following some of the suggestions we’ve gathered here that reflect years of UX design projects for BairesDev’s clients.

Digital acceleration

Do You Need a UX Revamp?

Before getting started with the path, it’s important for you to understand if you’re in a good place when it comes to UX or, on the contrary, you should be prioritizing it and making an effort to improve it. Some of the signs that tell you that you’re in need of a UX revamp include:

  • Numerous complaints from your site’s users regarding its usability.
  • A steep decline in your website’s traffic and users. 
  • Metrics that show people have stopped using a particular feature or features in your software.
  • Reports that show unused features in your applications.
  • Outright refusal from users to update your digital solutions to a newer version.
  • A high uninstall rate for your software.
  • An interface that looks old or outdated.

Though you could attribute some of those signs to other non-UX-related issues, if you find them while analyzing your software, you’d be wise to conduct UX tests to determine whether the user experience is a relevant factor for them. Chances are that some problems with your experience will pop up, marking you the need to rework some of the most critical parts of your digital solutions.

Overcoming UX Issues

To start devising a solution for a broken UX, you need to take a first step that feels extremely simple but that hides a world of complexity. We could sum it up by saying that you need to have a good understanding of your users’ needs and call it quits. But how can you delve into your audience’s mind? There is no cookie-cutter way of doing it, but you should focus on:

  • Arranging focus groups to get direct feedback from end-users and their experiences with the problematic software.
  • Analyzing heat maps that track for clicks, scrolls, movements, gestures, and so on.
  • Creating reports of unused features, sections that suffer from less exposure, and user journeys when using your app.
  • Checking software performance and responsiveness across multiple devices and platforms.
  • Conducting A/B testing for layouts and aesthetics.
  • Analyzing similar software, especially competitors that are doing better than you in terms of users and performance (software from other fields may teach you things about UX too, but you first need to figure out your own audience before trying things from outside your field).

By tackling each of those things, you’ll get a clearer picture of what users want and how you can please them. Maybe after going through all of those points you find out that you only need to rearrange your menus to improve the app’s overall experience. Perhaps you see that a specific feature is negatively impacting the app’s performance. Or maybe you see that you need a bigger reworking that encompasses features, under-the-hood adjustments, and an interface overhaul.

Design thinking

The analysis of your audience is just the beginning of your journey towards an improved UX for your applications. Understanding your users’ requirements will provide you with a map of sorts with suggested directions you can take. But that doesn’t mean that you have to take them. You’ll need the help of UX and UI designers to check which of those directions is more suitable for your ultimate goals. 

A design thinking mindset can take you a long way when it comes to UX. We could define design thinking as a nonlinear and iterative process that provides you with tools to challenge your assumptions about design, thus giving you space to redefine your problems and see them in a new light. That, ultimately, will lead you to innovative solutions you’ll later prototype, test, and build. Following the 5 classic phases of design thinking, you’ll be closer to a great user experience.

The phases are:

  • Empathize

    Those research tasks we’ve discussed above? Those are part of this phase, as they allow you to gain an empathetic understanding of your users’ pain points.

  • Define

    Research alone won’t take you far. You need to interpret the data you’ve gathered by defining the core problems that stem from that information. From here, you can create personas that can guide you the rest of the way.

  • Ideate

    Once you’ve understood the problems and your users, it’s time to generate new ideas that redefine your user experience. You have to leverage the insights you’ve gathered and follow them wherever they may take you. It’s likely that you’ll end up with disruptive results (as in, they won’t be similar to what you have) but that’s the whole point.

  • Prototype

    Here you’ll start working on the ideas you’ve ideated. The idea is to work on prototypes, which are stripped versions of your applications that are easily developed but that are great to see how your ideas pan out. The changes you imagine will come alive during this phase.

  • Test

    Now that you’ve got your prototype ready, it’s time to evaluate whether your ideas solve the UX issues you had in the first place. It’s possible that the test results end up being discouraging but that’s why design thinking is iterative - if things don’t work, you need to start all over again until you find a proper solution for each UX problem in your app.

Redefining UX With Minimal Effort

The process of creating a captivating UX that overcomes your issues is a tricky one. If you don’t tackle the design thinking process properly, you can end up trapped inside a loop that will take you from the drawing board to testing and back. While this is sometimes necessary, it can be pretty harmful if you engage in a directionless process: you’ll lose time and money and won’t improve your UX, the goal of doing all this.

That’s why it’s important that you check whether you have the capacity and the skills in your team to tackle such a project. If you had UX problems, chances are that you don’t have the skills to tackle this process or your team members don’t have the time to focus on UX. If that’s the case, then you need to hire experienced UX and UI designers to help you. That’s where BairesDev comes in.

We have helped many clients across different industries with different approaches that completely redefined their user experiences. Our UX engineers have developed a keen eye for identifying UX issues and have enough expertise to propose solid solutions from the minute they get on board with your project. Thus, you’ll get added value right from the start, which will provide you with a more efficient and straightforward process that will save you time and money.

The path is there for anyone to take and you can follow it to reach a more sophisticated UX for your app. But why go alone when you can be guided by BairesDev, a company with the experience you need to sort out all the obstacles you might find along the way? Contact us now and learn more about how our UX teams can completely change your applications for good.

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