
What, Exactly, Is Software Quality Assurance?
The What, Why, and How of Software QA Software development isn’t just a matter of
Customer segmentation is a cornerstone of modern marketing. Businesses across all verticals gather data from several channels to better understand their customers and segment them into different criteria-based groups to target them with more precision. That’s because this practice is one of the best ways to boost your marketing efforts and improve your campaigns’ effectiveness.
Now, there are different customer segmentation techniques you can rely on to get that, from manually segmenting the customers according to a couple of predefined criteria to using sophisticated AI-based systems. Here, we’ll briefly review the four most common ones and then we’ll make a case in favor of machine learning-based segmentation analyzing the impact it can have on your marketing.
Most experts in customer segmentation agree that there are four levels of segmentation. They talk about levels because they understand there’s a hierarchy in them as some are better than others. Let’s review them from the bottom up.
Maybe it doesn’t make sense for you to adopt a recommendation system for your company, as you might not have the resources or the business scale to justify such an implementation. However, that doesn’t mean you can’t enjoy an ML-based approach to customer segmentation. Automated segmentation still is a step ahead towards more sophisticated campaigns that can drive better results.
For instance, you can implement machine learning to pre-filter your customer data and create groups that you can later migrate to another tool, such as one that you’ve worked on with a Salesforce application development company. Doing so can provide you with better groups and more actionable insights that can increase your engagement and drive your conversions up.
Many businesses are already leveraging the power of machine learning, even at a smaller scale. You can’t afford to be left behind, so you should consider implementing a similar solution. Just remember that you need to use the proper customer segmentation technique, the one that makes the most sense for your business.
Feeling a little lost about it? Don’t worry. At BairesDev, we can help you decide the best way to implement machine learning to boost your marketing. Just contact us and tell us all about your business goals and we’ll design a powerful marketing solution together.
The What, Why, and How of Software QA Software development isn’t just a matter of
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