Are micro applications right for your business?

Jack of all trades… Many businesses mistakenly assume that building an app means the application must be multifunctional, but this is far from the truth.…

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Software developer using micro applications on mobile

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Jack of all trades…

Many businesses mistakenly assume that building an app means the application must be multifunctional, but this is far from the truth. When your staff (or customers) only need to solve a specific problem using your app, an all-in-one application can be distracting and ruin the user experience.

Micro applications are addressing this conflict through the simplified development and task-focused apps that require less action from users while delivering the same desirable results found in large applications. Navigating menu options is not required, and users don’t have to learn the ins and outs of various functions within the interface for the app to work at full capacity.

There are many advantages when deploying micro applications, but you should always be sure they’re right for your business. Here are three questions to ask when determining if micro apps are the solutions your business needs to satisfy users.

 

What unique benefits can micro apps provide?

Before deciding if your business needs micro apps, it’s important to know more about the distinct features and abilities of these applications. Micro apps are built around a specific task or purpose. They save memory due to their smaller size, fast loading time, and they require minimal coding for satisfactory performance. While standard apps are deployed natively from the app market, HTML is the source for micro applications.

If your company is placing emphasis on saving time and money, micro apps may be the best choice. The development process is easier, it cuts costs, and it is highly compatible with diverse mobile technologies.

 

Is your business capable of building a micro app?

Applications are increasing in popularity, but most apps are downloaded and deleted by users the same day, leading companies towards innovative development processes that can be quickly accessed to build brand awareness and remain competitive in their industry.

What if your company doesn’t have a highly experienced developer? With micro apps, lack of development expertise isn’t a barrier. In fact, back in 2014, Gartner, Inc. predicted that more than 50% of business-to-employee (B2E) applications would be developed without coding in 2018.

The interface for micro applications often uses intuitive drag-and-drop tools, making the development process less complex without sacrificing compatibility with smartphones, personal computers, and tablets. Codeless development is also cost-effective because IT departments don’t exhaust as much time and company resources during the building process.

 

Are your employees and customers seeking efficient solutions?

One of the main benefits of micro apps is that these applications get straight to the point. If your brand supports customers with specific queries and concerns, micro apps will address their needs quickly through its design and immediate access to a solution.

Simplicity is key with micro applications. If your app was made for employees, it could increase productivity (depending on the application’s purpose) because it minimizes delays and confusion, allowing staff to work with more diligence when searching for office documents, connecting with clients, and reviewing tasks.

 

Micro apps are the products of advancing mobile technology

Micro applications are inspiring a new class of apps that focus on specific needs instead of diverse functionality, making the weaknesses of a traditional app with complex code easier to avoid during development. Furthermore, micro apps strip away a layer of stress for developers because pushing a competitive product to market in a short period of time isn’t the primary focus.

Deploying micro applications also provides companies with a unique opportunity to present their brands to customers on the front-end by increasing the likelihood that their micro app will be retained for an important purpose.

 

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