Hiring HubSpot Developers
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The quality of a software product is not only defined by the tech that runs the show behind the curtains. It’s also defined by how useful it is for its users—and many would argue that this is the aspect that matters most. That’s why Design Thinking has become so relevant in today’s software development, and why we have been using it for so long.
In a nutshell, Design Thinking in software development focuses on the purpose over the execution. After all, it’s best to know why you want to build the tech before getting all entangled in the development cycle. To answer this question, Design Thinking makes use of a tight, user-driven feedback loop that allows companies to validate ideas before needing to write a single line of code.
As you may know, the 4Ds of Design Thinking are Discover, Define, Develop, and Deliver. However, the goal of Design Thinking is always the same: understanding users from human-centered angles. That’s why in a software development context these elements are applied in a slightly different way.
At BairesDev, we follow the 5 steps of the Stanford Design School: Empathize, Define, Ideate, Prototype, and Test. These are “pivot points” from which we work and think in a collaborative environment where everything revolves around the customer’s needs and a problem-solving mentality.
Empathizing happens when we stop, listen, and understand. During these moments, we observe users and their context, engage with them, and track information down to the smallest of details.
There are no solutions without problems. A clear definition of the problem is fundamental to identify patterns, synthesize insights, and classify all needs.
When we ideate, we combine different techniques to tackle information in unconventional ways and generate new ideas using a mix of analytical thought and creative techniques (e.g. brainstorms, storyboards, SCAMPER Challenge).
A prototype is the first draft of a working solution put together by the development team. It’s a fast and lean way to identify variables and keep prioritizing the user.
Testing is the time to show, rather than telling. We put the prototype in the user’s hands and check its ability to create experiences and how it compares to other several prototypes.
Even though these steps are applicable in almost every single project, they aren’t a one-size-fits-all process. Every development idea will have different needs and demand particular workflows and methodologies. This is why at BairesDev we have built specialized teams trained in many different methodologies, covering a wide range of functions and strengths. No matter the project, we retain the philosophy and aim: to innovate and simplify in order to make the highest quality software in the most efficient way possible.
What’s the role of Design Thinking in Software Development Projects?
The biggest driving force of accelerated change in the business environment is caused by technology. As companies become more software-driven and the rate of change increases, so does the complexity of problems.
Design thinking tackles multilayered issues by bringing productivity to a whole new level in which it not only increases, but also manifests itself in peculiar ways. By empowering people to experiment outside established processes, we encourage creativity and teamwork to find new solutions that bring value to the company and our clients.
In this context, creativity becomes about finding a problem worth solving. Modern companies strive for disruptive innovation, and technology is the best way to inject and scale creativity by simplifying processes and giving meaning to solutions.
How Do You Find HubSpot Developers? Looking for the right developer to integrate into a
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Innovation in software development is what sets the successful, growing businesses apart from the ones that remain stagnant.
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