Working With Gennev:
A Case Study

Developing reliable healthcare solutions for women.

Developing reliable healthcare
solutions for women

Gennev is a Seattle based telemedicine company striving to help women in their journey through menopause by helping them understand and manage their health in a personalized way through their online community and services.

Telemedicine development has grown rapidly in recent years as the need for more convenient access to expert care increases. It aims to facilitate communication between patients and healthcare professionals and it is a tool for convenient medical care.

BairesDev has become an integral partner for Gennev in providing highly skilled engineering capacity in the areas of modern, front-end interface design, site reliability, scalability, and maintenance.

The focus of this project was on developing a responsive design that could merge existing functionality with ease of use while sustaining increased demand over time to improve their overall customer experience.

We concentrated on incremental development to enhance flexibility by effectively accommodating user needs, helping designers and developers build new products and thus constantly improving over time. The result obtained was a more robust, scalable, user-friendly, and secure telehealth website for a growing community of women interested in their wellbeing.

Gennev 1

The state of Site Reliability Engineering

Although iterative and incremental development methods can be traced back as early as 1957, ever since the Manifesto for Agile Software Development was published in 2001, agile methodologies have become an industry standard. However, only recently have these same methods reached operations through site reliability engineering and DevOps practices.

Today, we have a greater set of tools to automate testing, deployment, and infrastructure, where constant monitoring helps to discover the root causes of production issues, which would otherwise require vast amounts of craft and skill to unravel. Now more than ever, technology and development skills have made it possible to improve site reliability and reduce downtime. However, many companies still struggle to find the right talent to solve those issues.

Building a Robust DevOps Pipeline

According to the American College of Obstetricians and Gynecologists, nearly half of all U.S. counties lack a single OB-GYN provider. Part of Gennev’s mission is to address this shortage by helping women understand and manage their health in a personalized way through their online community and telemedicine services.

That is why when Gennev started to experience these same issues, we quickly put together a healthy DevOps pipeline to ensure website failure was a thing of the past. Right from the start, our team made sure that staging and disaster recovery environments were correctly set in place. This ensured that separate production equivalents could be used to conduct smoke tests prior to production deployments, as well as set up an appropriate backup/failover alternative respectively.

This freed Gennev from their prior burdens and allowed them to focus on planning additional features that could contribute to enhancing their brand. With the majority of their webpage traffic originating from mobile devices, having a responsive design that could merge existing functionality with ease of use was key to improving their overall customer experience and sustaining increased demand over time. While they are currently operating in 23 states, a crucial milestone involves expanding to all 50 states by the end of 2020 and in turn made scalability a major aspect moving forward. Therefore, a plan was set forth to maintain their legacy webpage while creating a new one that could better address their present and future goals.

Focusing on UX:
Performance, Scalability & Security

In this way, BairesDev has become an integral partner for Gennev in providing highly skilled engineering capacity in the areas of modern, front-end interface design, site reliability, scalability, and maintenance. Using Adobe XD as a design collaboration tool, visual specifications for new components are implemented in React while back-end business logic is done using Node.js. Incremental development enhances flexibility by effectively accommodating user needs, helping designers and developers build new products and thus, constantly improving over time. As in all projects related to the healthcare industry, security measures are prioritized as they are critical due to confidentiality issues and because of the need to comply with industry data standards such as HIPAA (Health Insurance Portability and Accountability).

BairesDev has proven through experience that hiring senior engineers is a cost-efficient way to improve performance and significantly reduce time to market in a trusting environment where clients can feel at ease working with highly-effective workflows. This allows for a faster ramp-up, produces high-quality solutions and minimizes issues during the development lifecycle.

As a result, Gennev can rest assured that their users will be able to rely not only on a robust telehealth website but also be a part of their online growing community forum, where they can cultivate from other womens´ experiences and achieve greater wellbeing.

Technologies Involved in this Project

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