Looking for the right developer to integrate into a team takes more than simply putting up a “now hiring” sign. From the type of developer the company needs to the certifications the right candidate should have, there are several aspects to consider if you need to hire a HubSpot developer.
There are a wide variety of resources available to help hire HubSpot developers. First, there’s the option of reaching out to HubSpot-certified agencies. Using platforms like Upwork or Fiverr is also a great way to find suitable candidates. They allow employers to hire HubSpot developers for short-term projects or one-off jobs while having a bigger control over their budget. Recruiters can use smaller projects as tests to determine if a potential candidate is right for a longer-term contract.
Working with an outsourcing agency is typically the best way to gain access to qualified, vetted talent without going through the lengthy, costly recruiting and hiring process. These companies, such as BairesDev, allow for staff augmentation so companies can “hire” a HubSpot developer or outsource entire teams.
What Does a HubSpot Developer Do?
A HubSpot developer’s main responsibility is designing and creating websites. HubSpot-certified developers have passed specific exams that prove they can work with HubSpot API, CRM, and CMS.
HubSpot developers should have the ability to perform a wide variety of tasks, including creating websites, microsites, and emails, developing full-stack web applications, performing site tests during development, and developing frontend code. They also create custom apps and regulate API integrations between different systems.
What Coding Language Does HubSpot Use?
Apart from the staples of web development, like HTML, CSS, and JavaScript, HubSpot developers also know how to work with HubL, HubSpot’s markup language used on the HubSpot CMS.
HubL (pronounced “Hubble”) is an extension of Jinjava, which is a templating engine based on Jinja. HubL doesn’t support many features of Jinja and has a considerable amount of markup that’s unique to HubSpot.
HubSpot Developers Hiring Guide
Hiring the right HubSpot developer depends on a variety of factors, specifically the length of time the company plans on working with the dev, the company structure, and the needs of the project or company. Companies must get a good sense of not only the potential hire’s technical skills but also their communication and abilities for working with a team.
Hiring HubSpot Developers for Your Project
The most popular job boards, like Indeed and Monster, are always a good place to start looking for a HubSpot developer. LinkedIn is also a great asset, as it’s an extremely popular app among professionals.
However, unlike outsourcing or staff augmentation, these direct hiring websites require employers to do all the recruiting work. From creating a job description to analyzing all candidate profiles and narrowing down the selection, they must supervise the entire process, which is time-consuming.
Forum websites like Reddit, Slack communities, Discord, and even HubSpot dev forums are great ways to find the right developer. These places are a bit less formal than job boards, but they usually gather professionals who are a lot more dedicated and interested in the field.
Companies that can’t spare the time to go through a complete recruiting process can try a partnership with an outsourcing provider, as stated above. They’re responsible for attracting, hiring, training, and retaining dev team members. This hiring process is a lot less time-consuming and stressful for the company.
Job Description
An example job description or job posting is as follows:
We are looking for an experienced and responsible HubSpot developer to join our fast-paced dev team. The ideal candidate has expert-level experience in developing landing pages and websites in HubSpot CMS and has strong skills with HubL, CSS, JavaScript, custom templates, and HubSpot objects.
The right developer for the job communicates well within a team atmosphere while striving for excellence in their work at all times.
Responsibilities
The main responsibilities of a HubSpot developer depend on the needs of the hiring company. Since different developers might specialize in different processes, it’s a good idea to clarify the type of responsibilities the developer will have if hired. Depending on whether the company needs a developer to create apps, build custom integrations, provide access to CRM, or build websites/landing pages, they should list the main responsibilities on the job description post. Some of them might include:
- Developing websites in HubSpot CMS
- Implementing HubL
- Creating effective themes and plugins
- Testing website performance and availability
Skills and Qualifications
This section of the job description also depends on the type of developer the company’s looking for. Different professionals and roles require different types of skills and qualifications. Here are a few examples of the most common ones required from HubSpot developers: Depending on whether the company needs a developer to create apps, build custom integrations, provide access to CRM, or build websites/landing pages, they should list the main responsibilities on the job description post. Some of them might include:
- Understanding of HTML5, CSS3, JavaScript, Fetch API, and JS plugins
- Experience in building websites and/or web applications
- Knowledge in creating a website in HubSpot COS/CMS Hub
- Grasp of basic debugging tools
- Bachelor’s degree in software engineering or equitable work experience
Interview Questions
The final step between going through the applications and hiring a HubSpot developer is the interview. This step is very important as it allows the hiring company access to relevant information that they can’t assess from reading an application.
Through an interview, the hiring agent or company has the ability to evaluate how the potential employee communicates, if they’d be a good fit for the company culture, and whether they’d be able to handle the tasks at hand. Therefore, it’s very important to come up with the right questions.
Interviews should also be a good mix of both general and specific development questions. General development questions evaluate how comfortable the applicant is with their overall development skills, while the specific questions should focus on HubSpot knowledge.
Here are some general questions for a HubSpot developer interview:
Do you prefer using existing HubSpot themes or building websites from scratch?
A solid theme with good coding is a great way to get websites up and running in a relatively quick time frame. However, if working with a super custom design or with strict branding guidelines, a custom website may be the best idea.
What are your thoughts on utilizing HubSpot’s Modular Development approach?
HubSpot released the concept of Modular Development as a variant of component-based software engineering. These modules or reusable components work with HubSpot templates to allow devs to easily add things to webpages in a drag-and-drop format. This makes creating a website much simpler, as it reduces the client’s dependency on their web development team by allowing them to create their own simplistic sites. This is a super user-friendly way to build websites, and the Modular Development is great for new devs. However, it isn’t always functional with custom client requests and so on.
